We're a lifestyle apparel company rooted in the current street culture.
How It All Started
Diego Armand is a lifestyle apparel company based in Toronto, Canada. Founded in 2011 by Noel Harry.
Why Diego Armand? As per Noel one day as he was reading the local news paper in Toronto and came up with the name “Diego Armand” and so “Diego Armand” the Brand was born.
Here at Diego Armand, every employee in every function is empowered, involved and committed to the continuous improvement and success of our business.


Looking Forward
Today Diego Armand is continuing to expand its product line of men’s, women’s and kid’s wear to include; tees, hoodies, sweaters, jackets, swimsuits, bottoms, headwear, footwear and accessories.
“None but ourselves can free our minds”
Bob Marley
“Wah Gwaan”
A slang term from Jamaica used as a greeting; Equivalent of, “what’s going on?
